Leading Orangetheory Franchise Ownership Group

Driven to support and inspire healthy lifestyles and real results

our team and our members are our top priority

Our team, our members, and the communities we serve are always our top priorities

The West Coast Fitness (“WCF”) ownership group opened the first Orangetheory studio in 2014 in Brentwood, CA. Since then, WCF has grown its portfolio to over 49 locations across multiple geographic regions and states.

We know that successfully opening and operating a thriving Orangetheory studio is no easy task. Even with great support and branding, there is a lot to learn from our staff and our local communities. Every new location affords our team the opportunity to grow, adapt, and evolve to enhance the member experience. We apply technology and a forward-thinking approach to strengthen our teamwork, communication, and service offering. The result is an Orangetheory Fitness experience unlike any other. Come see for yourself!

What We do Better



Clear and simple communication from coaching form on the WaterRower® to our CEO leading a companywide town hall.


Working together and working out together is what we love to do. We focus on the superpower of collaboration to improve ourselves and our business.


Orangetheory is all about the power of the community. We love that each of our studios is a reflection and celebration of the local environment.

Working With Us

Join the West Coast Fitness Team

We are always looking for talented and passionate people to join the West Coast Fitness and Orangetheory Family. Whether you are looking to start your career in health and fitness in a local Orangetheory studio or be a part of our core team based in Los Angeles, we want to hear from you.

Let’s talk about all of the awesome benefits, inspirational people, and fun you will have joining the West Coast Fitness family. Take a look at our open positions and share why you would be a great addition to our team.

Partnerships & Acquisitions

Employee Opportunities

Media & Press