Our Team
Our team of talented and dedicated individuals feels more like a family to us than colleagues. We love to work hard, get after it in the studio and then enjoy each other’s company socially. It does not matter if you are a coach teaching your first class, a member of our Customer Care team, an accountant helping us with our books or a famous NFL player who happens to be one of our Co-Founders. We are all part of the West Coast Fitness family and the broader Orange Nation.
Below is a snapshot of our leadership team. But what makes West Coast Fitness truly special are the 700+ team members who service our studios and members every day. We appreciate all that they do and for bringing their passion for Orangetheory to our locations every single day.
Paul Marcus
CEO and Co-Founder
“Success is not final; failure is not fatal: it is the courage to continue that counts.”
Brendon Ayanbadejo
President of Fitness & Co-Founder
“I don’t know the word ‘quit.’ Either I never did, or I have abolished it.”
Cameron Stewart
CFO
“If you really look closely, most overnight successes took a long time.”
John Davidson
COO
“Customers will never love a company until the employees love it first.”
Lori Ott
VP of People
“If you don’t like something, change it. If you can’t change it, change your attitude. ”
Jonathan Albrecht
VP, Construction & Technology
“How you do anything is how you do everything.”
Christy Jeffrey
Director, Corporate Operations
“Nothing changes if nothing changes.”
Josh Futterman
Director of Presales & Community Care
“The truest path to success and happiness is found in the practice of presence.”
Shantira Higgins
Director of Sales and Fitness Operations Los Angeles
“It does not do to dwell on dreams and forget to live.”
Ashley Haight
Director of Sales and Fitness Operations, Northern California
“You can do hard things!”
Holly Alden
Director of Sales and Fitness Operations, Ohio & Sacramento
“You don’t have to be extreme, just consistent.”
Bruce Sarmento
Director of Fitness Education
“Earned not given.”